
Find the story
Every wedding, party or brand has a story. I plan the beats like a campaign: who matters, where the light falls, and the moments people will want to keep.
Jay & Rhi wedding gallery
Southwell wedding gallery
Brookes Blooms 15 Years gallery
Anna & Rich wedding gallery
Creative work: CrooznI find the story, then catch the moment.















Twenty years of creative direction taught me how stories are built. Behind the camera I use it to see the moment before it happens

Every wedding, party or brand has a story. I plan the beats like a campaign: who matters, where the light falls, and the moments people will want to keep.

The best frames happen when nobody’s posing. I read the room, stay out of the way and shoot the in-between: the laugh, the look, the hand on a shoulder.

I cut a gallery the way I’d cut a campaign: a beginning, a middle and an end, with a look that feels like you.
Weddings, events and brands, shot candid. Real people, real light, no stiff poses.
Shot by Eli · 445 photos online
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21Before the camera there were brands. I’m Brand and Creative Director for Nexefy and Croozn, and was Creative Director on Timeline for Metro Trains Melbourne. That’s where the storytelling comes from.

Creative Director

Brand & Creative Director
Brand & Creative Director

Art Director

A creative and photographer from Brisbane, with twenty years of telling stories for brands.
I started out in design, found my way into agency art direction and eventually moved into brand strategy and product design. These days, I lead brand and creative across Nexefy and Croozn, working on everything from campaigns and brand identities to digital products and immersive experiences.
Photography has always been part of the mix too. I’ve shot weddings, portraits, fashion, events and products, and still love the change of pace that comes with being behind the camera. It’s a different kind of creative challenge, and I think the two sides of my work make each other better.