Croozn
Keep croozn. Keep getting better.
The brief
Driver education mostly stops the day you get your licence, but driving goes on for decades.
Australia recorded 1,317 road deaths in 2025, its deadliest year in over a decade. Nexefy set out to build a habit of safer driving, for every driver, for life.
The idea
Two minutes a day. One real intersection, the same one for everyone in Australia.
Tap the cars, bikes and buses in the order they should go. Clear three waves and win a trophy. Get one wrong and Pebbles, a penguin collecting stones for his nest, explains what you missed.
My role
I lead brand and creative for Croozn: the identity, Pebbles and the brand voice, the daily game and app design, croozn.com and the partner site, and the social content and launch marketing.
