Eli Francis Portfolio

XCOM designed and developed the scUber campaign microsite to intoduce this world's first on the Great Barrier Reef. Uber and Queensland, Australia, gave riders the opportunity to explore the Great Barrier Reef in the world's first rideshare submarine, scUber.

Working directly with Tourism and Events Queensland and Publisis this once-in-a-lifetime experience provided riders with an unfiltered view of an extraordinary underwater world, rich and diverse in marine life.

scUber mobile first designs

This cheeky and fun 'Undress for Winter' campaign for Destination Gold Coast. Partnering with Mantra Hotels to continue subscriber acquisition and retention, the campaign gave entrants the chance to win a trip for four to the Gold Coast worth up to $5,000.

The competition showcased the wide range of experiences on offer throughout the Gold Coast and allowed the user to pair these with fantastic accommodation offerings from Mantra Hotels.

In-market for 6 weeks, with a 57% growth in new subscribers and a 57% opt-in to Mantra.

This campaign was created for Destination Gold Coast. With brand awareness as their primary focus we created a fun competition featuring some local heroes.

This unique prize included tips, tricks and gifts from local celebrities. Including a beach side weekend away and ticket to the GC2018.

Creative campaign to raise awareness of new restaurants situated in BAC. Creative concepts, design, UX

Social media content for Facebook and Instagram. Cinemagraph creation from existing TEQ videos.

Full branding for Kuhl-Cher Coffee and their sub brands.

The clients motto “Coffee is in our DNA”, featured strongly in my creative process. With the final design being a thumb print coffee bean we want every one to touch.

Split for Summer campaign for Tourism and Events Queensland. A competition of choices, crafting your own unique holiday on the Gold Coast.

Images divide and split when progressing through the comp revealing the next stage.

Responsive website and blog design.

Conceptual branding and design for a local coffee roaster. I designed one master logo, 2 sub brands and a full style guide.

Luna enables email novices to design, build and send emails. I designed the full UI and worked with the lead developer on the UX.

Full modular redesign used across an array emails. 

Social media content for Facebook and Instagram. Cinemagraph creation from existing TEQ videos.

Poster and social media banner design. A monthly event bringing DJ's together to raise money for charity. 100% of proceeds donated! 

Interactive slot game design. Cover-More and Flight Centre teamed up to give away $60,000 of prizes internally. Design, UI, UX