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Experience


Eli Francis Experience

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Experience


Eli Francis Experience

Advertising

Designer to Art Director

I started out studying graphic design in little old Christchurch, New Zealand (around 400km south of Mordor). After years of learning and working, I relocated closer to the middle of the earth, Australia. Working in fast paced, top creative agencies and learning directly from some local creative wizards, I feel my journey to Mount Doom has only just begun.

Photography

Exploring a passion

With 10 years design experience under my robe, I feel I have conquered Photoshop and Lightroom. I work with editing photos daily, editing, cropping compositions and retouching. It was natural to get behind the camera and start capturing my own photos.

Digial Design

Saving trees everyday

In 2009 I decided I needed to stay a relevant designer and up skill. This included going back to college, living off noodles and completing a Diploma of Web Development. I learnt so much more than I had ever expected, and have grown a new respect for front and back end developers!

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Work History


Here's a little run down of what I've been up to.

Work History


Here's a little run down of what I've been up to.

XCOM Media

Oct 2013 - Current

For the last 3 and a half years I’ve been leading the XCOM Media creative team, which services some amazing clients such as Tourism Queensland and Flight Centre. XCOM is a digital marketing and communications agency that combines strategy, creativity, technology and data for ground breaking results. With XCOM I have been given the huge opportunity to expand my skill set, focusing on UI, UX, strategy, acquisition campaigns, art direction and designing for mobile.

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Decoder

Sept 2011 - Oct 2013

I was signed on at Decoder to mainly work on Suncorp Bank, Santos GLNG and Ergon. Under direction of the Creative Director Nick Pritchard and later Ken Roney, I had the opportunity to work on some exciting creative campaigns including Suncorp Bank’s 2012 Bridge to Brisbane ‘runPositive’ app and Byron Bay Council’s ‘Cringe the Binge’ campaign. I was mentored on the power of an idea and the importance of a great strategy.

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Junior

June 2011 - Sept 2011

I freelanced at Junior - Brisbane’s award winning full service advertising agency for over 3 months until I got locked into a full-time role by Decoder. At Junior I worked on Griffith University, Bank of Queensland, Jupiters Hotel & Casino and got dominated a lot of table tennis. Their creative team boasts a lot of power hitters.

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Freelance: Open Wananga, Major Events 

July 2010 - June 2011

After a gap year in London, I returned to New Zealand to study Web Design and Development and expand my digital skill set. During that time I picked up two great freelance clients Open Wananga and Major Events.

Open Wananga is a government funded home based learning provider with an amazing goal to get adults out of unemployment and back into learning. With Open Wananga I designed a range of correspondence course packs and national print ads.

Major Events organised the IPC World Athletics Championships in 2011. This was the last chance for many athletes to qualify for the Paralympics. I was one of the senior designers rolling out everything from podium design to website design.

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PrintStop Plus (printing.com)

July 2006 - October 2008

PrintStop gave me my first full-time design job out of college. I was an inhouse designer doing business card design, brochure design and offset print setup. PrintStop Plus was a good first step into the industry. I learnt the in and outs of designing for print, process colours, stock weights and how many different script fonts there are for wedding invites.

 

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